Company Overview

Company Overview

Adore Beauty is Australia’s number one pureplay online beauty retailer. Its aspiration is to transform the beauty shopping experience in Australia and New Zealand, and be the pre-eminent online destination for a broad selection of premium beauty, wellness, personal care products across skin, hair, make up, accessories and close adjacencies.

History

In 2000, Kate Morris and James Height started Australia’s first beauty e-commerce site from a garage in Melbourne. The Company began by partnering with local brands and eventually signed Adore Beauty’s first international brand, Clarins, in 2006. Adore Beauty developed its identity as a trusted, reputable online retailer of beauty products over time as it continued to partner with leading beauty brands globally.

Over time, Adore Beauty has evolved into an integrated content, marketing and e-commerce retail platform in order to better meet customer needs. In 2016, Beauty IQ was launched in its current form, which is Adore Beauty’s in-house editorial content platform including beauty news, reviews, tips and expert how-to articles to educate the customer to make empowered purchasing decisions.

In 2018, Adore Beauty moved into a new warehouse and upgraded its warehouse management system to support future growth in the business.

In 2019, Adore Beauty launched its dedicated New Zealand website.

In 2020, Adore Beauty listed on the Australian Stock Exchange (ASX).

In 2021 Adore Beauty Adore Society, a 3 tier exclusive loyalty program signing up over 90,000 members in its first 3 months.

In 2021 Adore Beauty launched Retail Media, offering marketing products & services to 250+ brands.

In 2022 Adore Beauty launched its first Private Label Brands, Viviology & AB.

Awards & Achievements

Adore Beauty has been recognised as a leading Australian online-only retailer and as a high growth business. Awards and achievements have included:

  • Power Retail Top User Experience 2023
  • Finder’s Best-rated Make-up Retailer 2023
  • Australian Podcast Awards’ Best Branded Podcast 2023
  • AFR Best Places to Work 2023 runner-up in the retail, hospitality, tourism & entertainment category
  • Power Retail All Stars Top 100 Online Retailers and Top Customer Rated Online Store in Australia in 2018;
  • Deloitte Tech Fast 50 and Asia Pacific Tech Fast 500 from 2013 to 2019;
  • Top Email Marketing from All Star in 2019; and
  • Power Retail Top Innovator, Top Customer Experience, Top User Experiencer in 2020.